After years working across fashion, publishing, and creative direction, Bonnie Langedijk began to notice something missing: a space where women could be seen not as a collection of categories, but as whole, complex people. Having worked with leading names across media and fashion—including Hearst and NET-A-PORTER—Bonnie launched HURS in 2022 as a new kind of women’s media platform, bringing together intelligent storytelling, fashion, art, design, and culture through a distinctly contemporary lens. Today, as founder and Editor-in-Chief, she continues to build HURS around the belief that women deserve to be met in all their facets. In this conversation, Bonnie shares what nourishment looks like in a life built around constant movement, why solitude has become essential to her, what she looks for before trusting a supplement, and the unexpected lesson entrepreneurship has taught her: that meaningful things are built slowly, through consistency and trust.

NN: After 15 years in media and fashion, what finally made you say, "I need to build something different"?

BL: The women who interested me weren't anywhere in the magazines I was reading. Fashion and media used to be a mirror held up to the culture, to the moment we were living in. At some point they stopped reflecting anything back. I decided to make the thing I kept looking for and couldn't find.

NN: HURS is built around the idea that women haven't been spoken to as whole people. What does that mean to you?

BL: So much in society has changed, and yet we still love to box women in. We're carers or we're ambitious, artists or consumers, serious about the world or serious about how we look. But the interesting thing has always been the duality; the way these supposed contradictions live inside the same person at the same time. Both truths can be held in one hand. A single, legible self is easier to understand, easier to sell. I just think we deserve to be met in all our facets.

NN: What's something about building HURS that most people don't fully understand until you tell them?

BL: How few of us there actually are. The whole thing is held up by a very small pair of hands.

NN: What does nourishing yourself actually look like — the rituals, the food, the things that keep you thinking clearly?

BL: Quiet, mostly. Solitude. I used to dread being alone with myself; now I find I need those hours with my own thoughts. My work is chaos — the travel, the constant socialising — so what actually restores me is the opposite: routine, consistency, the small daily things. I meditate, I move my body, I eat what makes me feel clear. And I protect time for the people who make me laugh, and for staying awake to culture; a book, an exhibition, whatever keeps me curious.

NN: When you're evaluating a supplement brand, what's the first thing you look for before you trust it?

BL: The ingredients.

NN: What does a good day look like — the kind that reminds you why you're doing this?

BL: A good day is one spent in the company of women who make me think. In a room or on a screen, it doesn't matter. My team, the women in our HUR Club, someone I meet through a brand or an interview. I leave those conversations reminded of exactly why I started.

NN: What has building HURS taught you about yourself that you didn't expect?

BL: That I'm far more patient than I ever gave myself credit for. I've spent my whole life wanting things faster HURS has asked me to do the least glamorous thing imaginable, which is the same thing, well, every week, for years, until people trust it. Trust is the only asset we have that can't be bought, and it's built slowly or not at all.